If you’re managing a brand’s social media, you’ve probably asked yourself (or been asked): “Should we spend more time crafting content, or actually talking to our audience?”
For generations, Hudson’s Bay Company (HBC) was a cornerstone of Canadian retail, a brand synonymous with tradition, history, and reliability. However, in the rapidly evolving retail landscape, tradition alone isn’t enough to keep a business thriving.
An annual report can be so much more than thirty pages crammed with financials. When approached with an eye for storytelling, an annual report can transform into an asset to any organization—one that inspires confidence, celebrates achievements, and illustrates the impact of their work!
Marketing teams sit on a goldmine of customer insights, campaign performance metrics, and behavioural data, but often that data is scattered across disconnected tools, platforms, and departments. The result? Missed opportunities, inefficiencies, and campaigns that fall flat.
Marketing teams are built to execute, and that’s the challenge. Execution without direction can mean a flurry of effort that doesn’t move the needle. A strategic plan changes that.
We publish our blogs once a month, and we put those into a digest that we send to people like you. It is a simple, actionable hit list of things we are thinking about and we'd love to share it with you.
