If likes were dollars, most businesses wouldn’t need a sales team. But they’re not. And yet, far too many marketing strategies are still being measured by metrics that look good in a monthly report but don’t do anything for the bottom line.
Canadian nonprofits are investing in technology—but they’re not squeezing the value out of it. According to Blackbaud’s 2025 Status of Canadian Fundraising report, only 28% of organizations feel they’re maximizing their CRM.
Answer Engine Optimization (AEO) is changing how users find and interact with content. Learn how to structure your site for AI tools like ChatGPT and Gemini—and still drive real traffic.
In the world wild web, the “hero” section is the star of the show. It’s the first thing users see when they land on your website, and it has the power to captivate or alienate them in seconds. But is the hero section of your website living up to its name?
Forget everything you thought you knew about Google rankings—because AI is stepping in. Let’s break down how to keep your site in the game as AI starts taking over.
Explore the top 5 trends shaping the future of e-commerce, including AI-powered personalization, omnichannel retailing, sustainability, AR shopping, and voice commerce.
Discover how to unlock the full potential of your HubSpot portal with expert tips from Hughes&Co. Turn your underperforming portal into a high-performance business tool.
Gain valuable insights into your website visitors using free tools like Google Analytics and HubSpot Marketing Free. Improve lead conversion and sales with data-driven decisions.
In web design, “dynamic” and “static” describe how websites display and manage content. While “dynamic” implies flexibility and change, “static” refers to fixed, unchanging…
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