Workforce Collective
The Niagara Workforce Planning Board has served the Niagara Region for decades under a data-centric mandate that worked to capture insights and trends about work in Niagara. Through visionary thinking, leadership and collaboration, the current roster of professionals at the helm considered what that data could mean and do. How could they turn these insights from data on paper to calls for action, drivers of change, encouragements of good work and more?
We paid homage to their foundation in data and research, including the circle because there is no corner in their work — it is collaborative and open. Dialogue is central to their service.
The communications strategy of Workforce Collective is focused on an "invite them in" attitude to serving their target audiences. Warm, inviting, conversational, easy to digest; their work is for all.
Hughes&Co led us through the lofty task of changing our organizational name, and then crafted the brand strategy and supporting architecture to carry it through to deployment. We appreciated being able to lean on their expertise through the rebrand process as well as their encouragement to see from different angles to produce the most thoughtful outcomes.
– Rachel Crane, Community Outreach Lead
