Smithery Style

Smithery has always been more than an online clothing store, it’s a movement. Rooted in the belief that every woman deserves to feel confident, comfortable, and radiant in what she wears, Smithery simplifies shopping by helping women identify their shape and find clothes that fit and flatter. Founded by a passionate Canadian entrepreneur, the brand has recently transitioned to new ownership, another visionary Canadian woman ready to honour and expand Smithery’s mission.

 

We worked to refine Smithery’s visual identity and messaging - modernizing its presence without losing the warmth, confidence, and expertise that built a loyal customer base. The brand’s signature approach to style for every shape remained central, while design and tone updates brought a polished, editorial-inspired feel.

1E0008
450C1B
9F3158
F66E9E
FBE59C
F8F0ED

Smithery’s new website is designed for the way women actually shop, offering a streamlined experience with intuitive navigation that makes it effortless to browse by body shape, occasion, and wardrobe essentials. Enhanced visuals bring the clothes to life with multi-angle images and dynamic styling ideas, while personalized recommendations based on shape and fit preferences help customers shop with confidence. New interactive features take the experience even further including an upgraded Shape Finder tool guides users through their personalized style journey, stylist booking integration makes one-on-one shopping support more accessible, and capsule wardrobe collections showcase how pieces work together effortlessly. The result? A smarter, more intuitive shopping experience that empowers women to find styles they love with ease.

You and your team have been just such a joy to work with. I am really excited for the new chapter to begin and I am so glad we had our discovery call. I felt that you understood and my gut didn't steer me wrong. Your advice has been so helpful over the past few months. I want to just shout Hughes&Co from the rooftop!

– Shannon Gallagher, CEO

Elevate the way you do business.

Redefine your brand with Hughes&Co’s strategy chops, collaborative thinking, and ambition for better. Your focus is growth. So is ours.

All Rights Reserved. Privacy Policy