Blue Mountain Brewing Co.
Blue Mountain Brewing Co. brought us in to create a website that could match their bold brand and big flavour. From strategy to design to development, we crafted a site that’s clean, character-driven and built to grow with the brewery. The content goes beyond product listings to tell real stories: where each beer fits in your life, how it drinks, what makes it special. We wrote for locals and weekenders alike, leaning into the laid-back, adventurous spirit of the region and shifting the focus beyond their signature season to acknowledge that great beer is for 12 months of the year.
INDUSTRY
SCOPE OF PROJECT
Blue Mountain Brewing Co. needed a digital home that felt as fresh, adventurous and personality-packed as the beer they brew. We built the new website from scratch - writing, designing and developing a custom experience that leans into story, not just sales. Each beer is introduced with character and context, inviting drinkers to connect with flavour, occasion and place. The content is conversational, the design is relaxed but polished, and the vibe matches the pace of life in this four-season escape.
Our goal was to create a site that resonated with both the small-town locals and the weekend adventurers that call Blue Mountain a second home. We shifted the narrative beyond winter, celebrating every season this iconic destination has to offer. The result is a site that sells beer, yes, but more importantly, it sells a lifestyle that’s equal parts chill, outdoorsy and proudly local.
Working with Hughes&Co to develop our new website was an outstanding experience from start to finish. Their team was not only highly skilled in design—delivering a site that looks modern, polished, and perfectly aligned with our brand—but also incredibly easy and collaborative to work with. Their process was clear, well-organized, and efficient, making what could have been a stressful project feel smooth and enjoyable. We’re thrilled with the final result and would absolutely recommend them to anyone looking to elevate their online presence.
– Shannon Vermeer, Senior Brand Manager
Elevate the way you do business.
Redefine your brand with Hughes&Co’s strategy chops, collaborative thinking, and ambition for better. Your focus is growth. So is ours.
