OXY® Acne Care
Hughes&Co reimagined the digital presence of OXY, the go-to brand for affordable and effective acne care, with a fresh redesign aimed squarely at Gen Z. Understanding that the Canadian market has distinct needs compared to the U.S., we crafted a site that resonates with their audience here—blending affordability, effectiveness, and a modern, youthful look. The result? A digital experience that’s as bold and clear as the results OXY delivers, positioning the brand to connect more deeply with the next generation of skincare users.
The mission? Redefine the website to align seamlessly with the product’s branding while firmly positioning OXY as a leading player in the acne care world—not just another cosmetic skincare brand.
The focus was clear: show OXY as the trusted solution for real acne care, front and center in the conversation about effective, affordable treatments.
Hughes&Co did an amazing job with the new Oxy website. Shane put a bit of his spin on it and completed it in a timely fashion. Thank you for this amazing work!
– Stacie Misener, Senior Marketing Manager, Mentholatum
