Mississauga Foundation
The Mississauga Foundation underwent a complete rebrand, from a new name to a fresh website and communications strategy, all designed to reflect its mission in Canada's most diverse city. The new identity embraces Mississauga’s vibrant, multicultural community, creating an inclusive and approachable brand that resonates with residents and partners alike. With a streamlined, easy-to-navigate website and a strategic comms plan, the Foundation is now perfectly positioned to amplify its impact, fostering deeper connections and driving positive change in one of Canada's fastest-growing urban centers.
INDUSTRY
SCOPE OF PROJECT
The Mississauga Foundation’s new brand is easily identifiable, built on in-depth research that captures the city’s unique diversity and community values. It strikes the perfect balance between simplicity and depth, reflecting the Foundation's mission while resonating with the wide range of audiences it serves.
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We transformed their content-heavy, unorganized site into a sleek, easy-to-navigate platform that looks great and delivers information clearly for all users. The simplified design ensures an intuitive user experience, allowing visitors to quickly find what they need without feeling overwhelmed.
Working with Hughes&Co has been a transformative experience for the Mississauga Foundation. Their team not only brought fresh vision to our renaming and rebrand but also crafted a comprehensive communications strategy, rooted in significant research, that truly reflects our mission and values. The website redesign exceeded our expectations, providing a modern, user-friendly platform that has significantly improved how we engage with our community. Hughes&Co’s attention to detail, creative approach, and strategic expertise have been invaluable in elevating our brand and presence. We are thrilled with the results and look forward to future collaborations.
– Glenn Gumulka, CEO, Mississauga Foundation
