Big Brothers Big Sisters
Big Brothers Big Sisters of Niagara ignites the potential in young people through the power of mentorship. After unifying its operations across twelve municipalities, the organization needed a renewed approach to public engagement, volunteer recruitment, and donor mobilization. That’s where Hughes&Co came in.
Hughes&Co worked with Big Brothers Big Sisters of Niagara to develop a one-year communications and marketing roadmap designed to amplify the organization’s voice, streamline its message, and spark meaningful connections with mentors, donors, and the broader community. Focused on year-round storytelling and campaign strategy, the plan includes thematic campaign development and platform-specific recommendations that support recruitment, retention, and event participation, while reinforcing BBBS of Niagara’s distinct identity and impact.
At its core, Big Brothers Big Sisters of Niagara is powered by people: the mentors, families, and supporters who make the mission real. The strategy we built together puts those voices front and centre. Now, they’ve got a plan that works as hard as they do: clear, actionable, and built for impact.
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