Bold, smart, and results-driven marketing for tourism brands
We build brand strategy that converts lookers into bookers
Tourism businesses thrive on visibility, engagement, and unforgettable experiences. At Hughes&Co, we specialize in crafting data-driven marketing strategies that elevate tourism brands, drive bookings, and increase visitor engagement. Whether you're a DMO, hotel, winery, tour operator, or cultural attraction, we help you stand out in a crowded market.
Strategic growth for your destination
Tourism is an experience-driven industry, and your marketing needs to reflect that. We create tailored campaigns that inspire travel, influence decision-making, and convert lookers into bookers. From optimizing your website for conversions to leveraging paid and organic digital marketing strategies, we ensure your brand reaches the right audience at the right time. We craft high-performing websites designed for seamless visitor experiences, while our branding and messaging expertise ensures your destination stands out. And we don’t just execute—we plan. Our strategy and design services develop brand positioning, visual identity, and creative assets that communicate the essence of your destination.
- Engagement strategy
- Brand development
- Urgency strategy
- Conversion optimization
- SEO
- Retargeting
- Nurture sequencing
- Influencer/ambassador partnerships
- PPC advertising
Research, metrics, and agile strategy
Understanding the tourism landscape requires a blend of strategic research and real-time data analysis. We leverage a variety of research methods, including digital and industry data analysis, community and stakeholder surveying, digital metric assessment, and competitive digital metric tracking. By translating raw metrics into actionable insights, we ensure that every marketing move is backed by data. Our approach prioritizes agility, allowing for iterative improvements, campaign pivots, and responsive strategies that maximize opportunities as they arise. Whether it's refining audience targeting, optimizing ad spend, or adjusting content strategies based on performance trends, our team deploys smart, adaptable strategies that keep your brand ahead of the curve.
- Digital and industry data analysis
- Community and stakeholder surveying
- Competitive digital metric tracking
- Real-time performance assessment
- Data-driven campaign optimization
- Agile strategy and iterative improvement
Creative campaigns that convert
Creativity is the cornerstone of impactful tourism marketing. At Hughes&Co, we don’t do cookie-cutter campaigns, we craft high-integrity, out-of-the-box creative strategies that bring destinations to life. Our team excels at storytelling that resonates, visual branding that captivates, and digital campaigns that spark action. Whether it’s an immersive video series, an interactive digital experience, or a bold reimagining of your brand, we push boundaries to create unforgettable marketing that converts lookers into bookers and visitors into lifelong brand ambassadors.
Here are some nice things our partners have said about us
Note: partners spoke on their own behalf and were not coerced or compensated.
When we started Parkway Social, we didn’t just want a name—we wanted a brand that truly captured the spirit of fun, relaxation, and community. Hughes&Co helped us bring that vision to life in a way that felt natural and authentic. Thanks to their creativity and strategy, Parkway Social has become more than just a place—it’s a go-to spot for recreation and leisure. The best part? Our community has embraced it so much that they’ve become true ambassadors for the brand. Hughes&Co nailed it, and we couldn’t be happier with the result!
– Tom Nitsopolous, General Manager
This was my first introduction to Hughes&Co, and I was thoroughly impressed. The team not only followed our guidelines but also understood the broader goals, offering insightful recommendations that strengthened our Strategic Plan. Their research and expertise were evident, and their responsiveness to our tight timelines was exceptional. When we needed a quick turnaround on a subsequent branding project aligned with the Plan, they delivered once again. I highly recommend Hughes&Co to anyone seeking a strategic, professional, and reliable creative partner.
– Tammy Kruck, Marketing Committee Chair
Hughes&Co delivered an exceptional, comprehensive plan that combined in-depth market analysis, innovative strategies, and clear, actionable steps. The final deliverable exceeded our expectations, providing not only a roadmap for growth but also an inspiring and impactful presentation for both current and potential members. On time, on budget, and with expertise, Hughes&Co gave us the tools and confidence to develop our brand and ensure long-term success.
– Ruth Peters, Board Chair
We want to hold your hand.
More like collaborate, and strictly platonically.