Niagara Benchlands Wineries
Niagara Benchlands Wineries is a new association bringing together wineries in the Niagara Benchlands to promote their unique offering and to do it in a way that breaks the mold. As a brand new organization, they needed a website that represents their radical reinvention of wine tourism, introducing their organization to the public and inviting them to explore the wineries that boast the best location, terroir and neighbourhood in wine country.
Hughes&Co created a modern, design-forward website that breaks from the conventions of traditional wine marketing. We didn’t lean on heritage and nostalgia; the visual identity is fresh, bold, and built to engage a new generation of wine enthusiasts, establishing Niagara Benchlands Wineries as a leader in the region and allowing each member winery to be showcased.
Designed to be as functional as it is visually compelling, the website offers an intuitive user experience that makes it easy for visitors to explore the region’s wineries, plan their visits, and discover what makes Niagara Benchlands Wineries unique. A dynamic winery directory and engaging storytelling elevate the collective’s brand, while thoughtful content strategy ensures the site serves as both an information hub and an invitation to explore. Built on Shopify, the platform is ready to scale, ensuring a seamless transition to e-commerce when the time comes.
This is more than just a website, it’s a statement. A bold, compelling introduction to Niagara Benchlands Wineries that sets them apart in Ontario’s wine scene.
Elevate the way you do business.
Redefine your brand with Hughes&Co’s strategy chops, collaborative thinking, and ambition for better. Your focus is growth. So is ours.
