Why Pay Per Click (PPC) Is Crucial To Your Ecommerce Strategy, the paid advertising model used to drive traffic to a website, and when used correctly, can have a major positive impact on your business. PPC advertisements include display ads, search ads, local search ads, Google shopping ads, etc. and can be found on websites, […]
The “try before you buy” model is one of the hottest trends in e-commerce, and harkens back to the days when consumers could physically handle products before making a purchase.The Evolution of Online Shopping BehaviorThe rise of online shopping is closely tied to the growing trend of mobile shopping. Over half of Americans now purchase […]
Municipal marketing is marketing done to advertise a municipality with all stakeholders involved in order to increase the economy on various levels. It is important to market a place based on its quality of living, level of tourism and as a place for business.Focus on DifferentiationMunicipalities face the ongoing challenge of growing and hosting the […]