Allie Hughes joins the United Way Niagara team as 2025 Campaign Chair
Niagara, ON, June 9 2025 – United Way Niagara is excited to announce that Allie Hughes, Founder and CEO of Hughes&Co, will be a part of the 2025 Campaign as Campaign Chair.
Bad Websites: A Timeless Tradition
Accessibility isn’t optional. And no, your homepage doesn’t need 3000 words and a carousel from 2012.
AI Will Expedite Your Extinction
This one is for my fellow creatives. We’re in an era where content can be written in seconds, logos can be generated on command, and entire campaigns can be assembled with a few well-placed prompts.
What Small Brands Can Learn from Big-Brand Thinking
Big brands don’t market harder, they market smarter. It’s cliché, but it’s true. It’s easy to assume their advantage lies in their budget, but it is much more than that.
OCW Conference Summary: Reimagining Revenue Panel
Allie had the opportunity to engage with wine industry and tourism leaders at the Ontario Craft Wineries Conference – here are her key insights from the panel she participated in.
Continuing Your Lead in Contentious Times: Your Communications Playbook
In moments of uncertainty, economic, political, or social, brands are faced with a choice: go quiet or go strategic.
Cross-Border Marketing in an Unsteady Climate: How Canadian Businesses Can Keep American Clients Close
The trade winds aren’t exactly calm but Canadian businesses that market with clarity, confidence, and precision aren’t just weathering the storm, they’re building bulletproof partnerships.
Sameness: The Silent Killer
You don’t get remembered for being slightly better or cheaper. You get remembered for being unmissable.
Where Should You Invest Your Social Media Time: Feed Posts or Engagement?
If you’re managing a brand’s social media, you’ve probably asked yourself (or been asked): “Should we spend more time crafting content, or actually talking to our audience?”
UX Marks the Spot: The Path to a Winning Website
Find your path towards a winning website with simple, actionable steps to improve your user experience.