Are you thinking beyond surface-level aesthetics and asking: does this brand represent us, does it connect, does it tell the story we need to tell, and does it all work together in a way that makes sense?
Rebranding isn’t just about a new look, it’s about making your brand feel right again. Here’s a simple breakdown of how we’ll get you there.
We used to talk about the elevator pitch: thirty seconds to make an impression. Now, you’re lucky if someone gives you three. Maybe less if they’re in line for coffee.
Your best marketing tool might not be a fancy ad or a viral campaign, it might be someone who already loves your brand.
This is all about mixing different perspectives, challenging each other, and making something stronger together than any one of us could alone.
If likes were dollars, most businesses wouldn’t need a sales team. But they’re not. And yet, far too many marketing strategies are still being measured by metrics that look good in a monthly report but don’t do anything for the bottom line.
Canadian nonprofits are investing in technology—but they’re not squeezing the value out of it. According to Blackbaud’s 2025 Status of Canadian Fundraising report, only 28% of organizations feel they’re maximizing their CRM.
Answer Engine Optimization (AEO) is changing how users find and interact with content. Learn how to structure your site for AI tools like ChatGPT and Gemini—and still drive real traffic.
Niagara, ON, June 9 2025 – United Way Niagara is excited to announce that Allie Hughes, Founder and CEO of Hughes&Co, will be a part of the 2025 Campaign as Campaign Chair.
Accessibility isn’t optional. And no, your homepage doesn’t need 3000 words and a carousel from 2012.