We’re not here to slap a marketing package on anyone who happens to walk through the door. We’re here to figure out: does this make sense? For you, for us, for the results you actually want.
We’re not here to slap a marketing package on anyone who happens to walk through the door. We’re here to figure out: does this make sense? For you, for us, for the results you actually want.
Are you thinking beyond surface-level aesthetics and asking: does this brand represent us, does it connect, does it tell the story we need to tell, and does it all work together in a way that makes sense?
We used to talk about the elevator pitch: thirty seconds to make an impression. Now, you’re lucky if someone gives you three. Maybe less if they’re in line for coffee.
If likes were dollars, most businesses wouldn’t need a sales team. But they’re not. And yet, far too many marketing strategies are still being measured by metrics that look good in a monthly report but don’t do anything for the bottom line.
Canadian nonprofits are investing in technology—but they’re not squeezing the value out of it. According to Blackbaud’s 2025 Status of Canadian Fundraising report, only 28% of organizations feel they’re maximizing their CRM.
Answer Engine Optimization (AEO) is changing how users find and interact with content. Learn how to structure your site for AI tools like ChatGPT and Gemini—and still drive real traffic.
Niagara, ON, June 9 2025 – United Way Niagara is excited to announce that Allie Hughes, Founder and CEO of Hughes&Co, will be a part of the 2025 Campaign as Campaign Chair.
This one is for my fellow creatives. We’re in an era where content can be written in seconds, logos can be generated on command, and entire campaigns can be assembled with a few well-placed prompts.
We publish our blogs once a month, and we put those into a digest that we send to people like you. It is a simple, actionable hit list of things we are thinking about and we'd love to share it with you.
