Pathstone Mental Health
Pathstone arrived with an undeniable passion and a community already galvanized for youth mental health. What they lacked was a visual brand to match that fire: one bold enough to command attention, cohesive enough for sustained growth, and deeply anchored in Pathstone’s trusted mission. We forged a unified identity that sharpened the campaign's focus – plaid with purpose. This powerful brand strengthens awareness, ignites engagement, and gives Niagara a banner to proudly champion, ensuring walk-in clinic doors remain open for kids in need.
We engineered a complete visual brand system for Project Plaid – a system that honours Amelia’s story while seamlessly integrating with Pathstone’s established identity. Leveraging Pathstone’s brand palette, we crafted custom plaid patterns that are fresh, proud, and brimming with momentum. This dynamic system explodes across every touchpoint – social, posters, digital assets, etc., guaranteeing that wherever Project Plaid appears, it’s instantly recognized, understood, and impossible to overlook.
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To unleash widespread participation and amplify impact, we built comprehensive campaign toolkits for schools, workplaces, and community partners. Packed with ready-to-deploy brand assets, compelling messaging, event materials, and fundraising strategies, anyone can confidently lead their own plaid activation to fuel the cause. The outcome: a movement that scales – dramatically expanding awareness, driving critical donations, and keeping Pathstone’s walk-in clinics open for kids who need care, right now.
Pathstone found the team of Hughes&Co to be knowledgeable, organized, professional, and creative. The team were open and receptive to our ideas and helped us make the most of our vision. Overall, we are beyond excited by our new website. It has exceeded all expectations!
– Sarah Cannon, System Planner, Family Engagement Lead
Elevate the way you do business.
Redefine your brand with Hughes&Co’s strategy chops, collaborative thinking, and ambition for better. Your focus is growth. So is ours.
