Outliers Mining Solutions
Hughes&Co spearheaded a complete rebrand and website overhaul for Outliers Mining Solutions, setting the stage for their evolution as a standout in the industry. As their agency of record for 18 months, we laid the foundation for a powerful, strategic marketing program, helping them grow their brand, drive engagement, and solidify their market position. From refreshed visuals to targeted campaigns, we helped Outliers Mining Solutions build a brand that mirrors their expertise and ambition, giving them the tools to lead in a competitive space.
Outliers Mining Solutions transformed from a basic logo into a fully developed brand identity that drives their entire communications strategy. This refined identity ensures consistency and clarity across all messaging, aligning with their values and solidifying their market presence.
We streamlined Outliers Mining Solutions’ website from an overwhelming content-heavy structure into a sleek, engaging highlight reel that entices prospects to connect with their team. By focusing on key messaging and showcasing expertise without overloading visitors, we transformed the site into a gateway for meaningful engagement. Now, the website is beautifully organized, visually stunning, and designed to let their experts do the selling, ensuring that every interaction adds value.
[Our new brand] is contemporary, future-proof and not a massive departure from where we were; all of the things we discussed [with Hughes&Co]. The standalone alternate hits the mark as well."
– Brad Jewson, Director, Open-Pit Mining