Niagara Community Foundation
Niagara Community Foundation (NCF) has been Niagara’s philanthropic partner for 22 years. As an organization that puts Niagara first, NCF strives to connect donors to causes and communities to resources. They came to Hughes&Co for a complete and comprehensive rebrand. This included a new logo, tagline, brand identity, and website. This project included diverse and inclusive imagery, visionary design elements, a brand identity refresh and empowering and compelling content. To achieve this, we moved through a thorough brand analysis as well as a competitive analysis to understand where NCF stood in the market, who they are trying to attract to their donor portfolio, and how they want to make an impact in Niagara.
The new branding was designed to feel inclusive, bright and inviting while maintaining an evolution-like progression from their past brand identity.
We designed NCF’s website with functionality in mind; going from a massive site with more pages than anyone could name to a streamlined, super usable and audience centric digital experience.
We are very pleased with the results and our greatest measure of success has been the overwhelmingly positive response from our community, congratulating us on our new brand and our effective communication tools.
– Suzanne Veenstra, Marketing & Communications Coordinator
