Gillian's Place
As one of Ontario's first shelters for abused women and children, Gillian's Place has been providing safe refuge and non-residential programs that enable women, non-binary people and their children to break the cycle of violence for over 40 years. Gillian's Place approached Hughes&Co to facilitate a full reimagining of their brand from logo to website to a comprehensive overhaul of their assets. This project would be complete with diverse and inclusive imagery, visionary design elements, a brand identity refresh and empowering and compelling content.
Sourced photography was designed to showcase the diversity in client of Gillian’s Place and give people seeking refuge, safety or support the perspective of "this is for me" through visual communications.
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We crafted the website design and content to resonate with both of Gillian’s Place’s target audiences: potential clients and donors. Our goal was not only to ensure it serves their needs but also to highlight the quality of the brand they spend over 40 years building.
Everyone at Gillian’s Place has enjoyed working with the very friendly, capable and experienced team at Hughes&Co. While our organization has undergone many changes, the Hughes&Co team is always there to help and support us with a professional smile.
– Graeme Dargavel, Director of Development & Communications
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