Brands That are Killing it on Instagram
Explore how top North American brands like Nike, Glossier, and Fenty Beauty are dominating Instagram in 2024 with storytelling, community engagement, and influencer marketing.
6 Ways You Should Use Social Media for Event Marketing
Boost your event marketing with these 6 powerful social media strategies. Learn how to drive ticket sales, build excitement, and keep the conversation going post-event.
Controlling Your Company Narrative Through Storytelling on Social Media
Harness the power of storytelling on social media to build your brand narrative. Learn how to engage your audience with creative and compelling content.
The Dos and Don’ts of Using Hashtags
Boost your social media reach with effective hashtag strategies. Learn the do’s and don’ts of hashtag usage in 2024 to connect with the right audience.
How a Viral Facebook Post Skyrocketed French’s Tomato Ketchup
We love a good home-grown story, and this one, in particular, transformed the ketchup market in Canada. When Brian Fernandez from Orillia wrote a Facebook post urging his followers to switch to Leamington, Ontario-based French’s Tomato Ketchup, he sparked a nationwide dialogue about the importance of supporting local businesses. This post not only changed Canadians’ […]
Being Passive Aggressive on Social Media is Bad Business
You don’t want to be the playground bully, but are you saying something different? — Andrea GibsonOn the heels of cleaning up a social media mess that recently landed us a client who was in need of some quick assistance, we thought it was a great time to discuss passive aggressive social media use. Everything […]
7 Creative Ways to Increase Community Engagement on Social Media
Discover seven creative ways to increase community engagement on social media and build a smart strategy that turns followers into loyal customers.