How to Prepare for Your Next Marketing Meeting
Maximize your marketing meetings with our prep tips. Learn how to align with your agency and achieve your brand goals efficiently.
Wingfest and What We Learned About Community Event Marketing
Discover key lessons from the St. Catharines Wingfest on successful community event marketing, including tips on logo design, website optimization, and targeted social media strategies.
The Ultimate BFCM Checklist
With the holidays just around the corner, it’s crucial to prepare your business for Black Friday and Cyber Monday (BFCM)! This period isn’t just an opportunity to boost sales but also to build lasting relationships with customers. Follow our ultimate BFCM checklist to ensure your business is ready for one of the busiest shopping times […]
BFCM Checklist: Use Your Data to Your Advantage
The holiday season is just around the corner, and with Black Friday/Cyber Monday (BFCM) presenting a massive opportunity to gain a competitive edge, it’s crucial to fine-tune your campaign strategy. Ensuring that your approach is data-driven will help you minimize discrepancies and optimize your performance. Here’s BFCM checklist to show you how to leverage your […]
Digital Marketing and Trade Shows (Part II) – Landing pages
Last week, we discussed how to effectively leverage your company’s social media platforms before, during, and after a trade show to increase your following and engage current followers. This week, let’s explore how adding landing pages into your marketing strategy can help your company discover potential prospects at trade shows and convert them into valuable […]
Tips for Marketing a Product to Existing Customers
Many brands often focus heavily on attracting new customers, but this can be a costly strategy, especially when new customers don’t return. Marketing a product to existing customers to maintain sustainable growth is essential. By increasing purchase frequency and average order value among your current customer base, you can drive more revenue and ensure the […]
The Secret to Marketing with Heart
If you’ve ever been moved by an advertisement, you’re not alone. The most impactful campaigns don’t just sell products—they tell stories that resonate on an emotional level. Whether it’s a narrative about someone achieving their dreams or a local company making a difference in the community, these stories capture our attention because they make us […]
4 Reasons You Need to Build a Photography Bank (And How to Get Started)
The need to build a photography bank and post original content is undeniable. In fact, website visitors are 45% more likely to convert when they encounter original photography on a website compared to stock images. So, when it’s time to update your website visuals or find images for social media posts, where do you turn? […]
Leveraging the Trend of the Try Before You Buy
The “try before you buy” model is one of the hottest trends in e-commerce, and harkens back to the days when consumers could physically handle products before making a purchase.The Evolution of Online Shopping BehaviorThe rise of online shopping is closely tied to the growing trend of mobile shopping. Over half of Americans now purchase […]
The Difference Between Influencer and Affiliate Marketing
The Difference Between Influencer and Affiliate Marketing and which one is right for your brand.