Creating a Marketing Strategy with Revenue Goals
Creating a marketing strategy with revenue goals is important, especially when you’re establishing what you want to achieve out of your marketing plans.
Tips for Marketing a Product to Existing Customers
Many brands often focus heavily on attracting new customers, but this can be a costly strategy, especially when new customers don’t return. Marketing a product to existing customers to maintain sustainable growth is essential. By increasing purchase frequency and average order value among your current customer base, you can drive more revenue and ensure the […]
The Secret to Marketing with Heart
If you’ve ever been moved by an advertisement, you’re not alone. The most impactful campaigns don’t just sell products—they tell stories that resonate on an emotional level. Whether it’s a narrative about someone achieving their dreams or a local company making a difference in the community, these stories capture our attention because they make us […]
5 Reasons Why PPC Is Crucial To Your Ecommerce Strategy
Why Pay Per Click (PPC) Is Crucial To Your Ecommerce Strategy, the paid advertising model used to drive traffic to a website, and when used correctly, can have a major positive impact on your business. PPC advertisements include display ads, search ads, local search ads, Google shopping ads, etc. and can be found on websites, […]
4 Reasons You Need to Build a Photography Bank (And How to Get Started)
The need to build a photography bank and post original content is undeniable. In fact, website visitors are 45% more likely to convert when they encounter original photography on a website compared to stock images. So, when it’s time to update your website visuals or find images for social media posts, where do you turn? […]
Leveraging the Trend of the Try Before You Buy
The “try before you buy” model is one of the hottest trends in e-commerce, and harkens back to the days when consumers could physically handle products before making a purchase.The Evolution of Online Shopping BehaviorThe rise of online shopping is closely tied to the growing trend of mobile shopping. Over half of Americans now purchase […]
The Difference Between Influencer and Affiliate Marketing
The Difference Between Influencer and Affiliate Marketing and which one is right for your brand.
Municipal Marketing Strategies
Municipal marketing is marketing done to advertise a municipality with all stakeholders involved in order to increase the economy on various levels. It is important to market a place based on its quality of living, level of tourism and as a place for business.Focus on DifferentiationMunicipalities face the ongoing challenge of growing and hosting the […]
Being Passive Aggressive on Social Media is Bad Business
You don’t want to be the playground bully, but are you saying something different? — Andrea GibsonOn the heels of cleaning up a social media mess that recently landed us a client who was in need of some quick assistance, we thought it was a great time to discuss passive aggressive social media use. Everything […]
7 Creative Ways to Increase Community Engagement on Social Media
Discover seven creative ways to increase community engagement on social media and build a smart strategy that turns followers into loyal customers.
