How to Prepare for Your Next Marketing Meeting
Maximize your marketing meetings with our prep tips. Learn how to align with your agency and achieve your brand goals efficiently.
5 (Free) Tools To Improve Your Business Blog Writing
Boost your business blog with AI tools like ChatGPT, Copy.ai, and Jasper. Discover free resources to enhance your writing efficiency and quality.
Wingfest and What We Learned About Community Event Marketing
Discover key lessons from the St. Catharines Wingfest on successful community event marketing, including tips on logo design, website optimization, and targeted social media strategies.
The Ultimate BFCM Checklist
With the holidays just around the corner, it’s crucial to prepare your business for Black Friday and Cyber Monday (BFCM)! This period isn’t just an opportunity to boost sales but also to build lasting relationships with customers. Follow our ultimate BFCM checklist to ensure your business is ready for one of the busiest shopping times […]
BFCM Checklist: Use Your Data to Your Advantage
The holiday season is just around the corner, and with Black Friday/Cyber Monday (BFCM) presenting a massive opportunity to gain a competitive edge, it’s crucial to fine-tune your campaign strategy. Ensuring that your approach is data-driven will help you minimize discrepancies and optimize your performance. Here’s BFCM checklist to show you how to leverage your […]
Building a Comprehensive Brand Strategy
Learn how to build a comprehensive brand strategy that combines consistency with flexibility and helps you stand out in a competitive market.
How a Viral Facebook Post Skyrocketed French’s Tomato Ketchup
We love a good home-grown story, and this one, in particular, transformed the ketchup market in Canada. When Brian Fernandez from Orillia wrote a Facebook post urging his followers to switch to Leamington, Ontario-based French’s Tomato Ketchup, he sparked a nationwide dialogue about the importance of supporting local businesses. This post not only changed Canadians’ […]
Increasing the Synergy Between Sales and Marketing
Sales and marketing are inextricably connected, and only through the combined efforts of both departments can you close leads and grow your business effectively. Successful businesses recognize that fostering collaboration between marketing and sales is essential for sustained growth. This synergy not only enhances efficiency but also drives higher revenue and productivity.Your teams may already […]
6 Types of CTAs to try on Your Website
Calls to action, commonly known as CTAs, are a crucial tool in inbound marketing for capturing your website visitors’ attention and boosting conversion rates. These are typically buttons or links on a webpage that stand out due to their distinct, colourful design, which naturally draws the eye.Given that your website likely attracts a diverse audience—ranging […]
The Importance of Maintaining a Consistent Narrative
Think about a brand that you truly admire. Chances are, they have a clear and compelling story that resonates across all their platforms. Take the World Wildlife Fund, for example. Their content consistently reflects a deep concern for animals and the environment, creating a theme that is both thought-provoking and emotionally engaging. Now, imagine the […]