Why Pay Per Click (PPC) Is Crucial To Your Ecommerce Strategy, the paid advertising model used to drive traffic to a website, and when used correctly, can have a major positive impact on your business. PPC advertisements include display ads, search ads, local search ads, Google shopping ads, etc. and can be found on websites, […]
The need to build a photography bank and post original content is undeniable. In fact, website visitors are 45% more likely to convert when they encounter original photography on a website compared to stock images. So, when it’s time to update your website visuals or find images for social media posts, where do you turn? […]
The “try before you buy” model is one of the hottest trends in e-commerce, and harkens back to the days when consumers could physically handle products before making a purchase.The Evolution of Online Shopping BehaviorThe rise of online shopping is closely tied to the growing trend of mobile shopping. Over half of Americans now purchase […]
The Difference Between Influencer and Affiliate Marketing and which one is right for your brand.
Municipal marketing is marketing done to advertise a municipality with all stakeholders involved in order to increase the economy on various levels. It is important to market a place based on its quality of living, level of tourism and as a place for business.Focus on DifferentiationMunicipalities face the ongoing challenge of growing and hosting the […]
You don’t want to be the playground bully, but are you saying something different? — Andrea GibsonOn the heels of cleaning up a social media mess that recently landed us a client who was in need of some quick assistance, we thought it was a great time to discuss passive aggressive social media use. Everything […]
Discover seven creative ways to increase community engagement on social media and build a smart strategy that turns followers into loyal customers.
In web design, “dynamic” and “static” describe how websites display and manage content. While “dynamic” implies flexibility and change, “static” refers to fixed, unchanging elements. Here’s a concise look at what these terms mean for modern web design.Static WebsitesA Static Website is displayed exactly as it’s stored. It consists of web pages with fixed content […]