Calls to action, commonly known as CTAs, are a crucial tool in inbound marketing for capturing your website visitors’ attention and boosting conversion rates. These are typically buttons or links on a webpage that stand out due to their distinct, colourful design, which naturally draws the eye.Given that your website likely attracts a diverse audience—ranging […]
Think about a brand that you truly admire. Chances are, they have a clear and compelling story that resonates across all their platforms. Take the World Wildlife Fund, for example. Their content consistently reflects a deep concern for animals and the environment, creating a theme that is both thought-provoking and emotionally engaging. Now, imagine the […]
Last week, we discussed how to effectively leverage your company’s social media platforms before, during, and after a trade show to increase your following and engage current followers. This week, let’s explore how adding landing pages into your marketing strategy can help your company discover potential prospects at trade shows and convert them into valuable […]
Creating a marketing strategy with revenue goals is important, especially when you’re establishing what you want to achieve out of your marketing plans.
Many brands often focus heavily on attracting new customers, but this can be a costly strategy, especially when new customers don’t return. Marketing a product to existing customers to maintain sustainable growth is essential. By increasing purchase frequency and average order value among your current customer base, you can drive more revenue and ensure the […]
If you’ve ever been moved by an advertisement, you’re not alone. The most impactful campaigns don’t just sell products—they tell stories that resonate on an emotional level. Whether it’s a narrative about someone achieving their dreams or a local company making a difference in the community, these stories capture our attention because they make us […]
Why Pay Per Click (PPC) Is Crucial To Your Ecommerce Strategy, the paid advertising model used to drive traffic to a website, and when used correctly, can have a major positive impact on your business. PPC advertisements include display ads, search ads, local search ads, Google shopping ads, etc. and can be found on websites, […]
The need to build a photography bank and post original content is undeniable. In fact, website visitors are 45% more likely to convert when they encounter original photography on a website compared to stock images. So, when it’s time to update your website visuals or find images for social media posts, where do you turn? […]
The “try before you buy” model is one of the hottest trends in e-commerce, and harkens back to the days when consumers could physically handle products before making a purchase.The Evolution of Online Shopping BehaviorThe rise of online shopping is closely tied to the growing trend of mobile shopping. Over half of Americans now purchase […]
The Difference Between Influencer and Affiliate Marketing and which one is right for your brand.