With the holidays just around the corner, it’s crucial to prepare your business for Black Friday and Cyber Monday (BFCM)! This period isn’t just an opportunity to boost sales but also to build lasting relationships with customers. Follow our ultimate BFCM checklist to ensure your business is ready for one of the busiest shopping times […]
The holiday season is just around the corner, and with Black Friday/Cyber Monday (BFCM) presenting a massive opportunity to gain a competitive edge, it’s crucial to fine-tune your campaign strategy. Ensuring that your approach is data-driven will help you minimize discrepancies and optimize your performance. Here’s BFCM checklist to show you how to leverage your […]
In today’s competitive market, building a strong and enduring brand requires more than just a catchy logo or a clever slogan. It’s about developing a comprehensive brand strategy that aligns your business with your core values and resonates with your audience. Whether you’re a startup looking to establish your identity or an established company seeking […]
We love a good home-grown story, and this one, in particular, transformed the ketchup market in Canada. When Brian Fernandez from Orillia wrote a Facebook post urging his followers to switch to Leamington, Ontario-based French’s Tomato Ketchup, he sparked a nationwide dialogue about the importance of supporting local businesses. This post not only changed Canadians’ […]
Sales and marketing are inextricably connected, and only through the combined efforts of both departments can you close leads and grow your business effectively. Successful businesses recognize that fostering collaboration between marketing and sales is essential for sustained growth. This synergy not only enhances efficiency but also drives higher revenue and productivity.Your teams may already […]
Calls to action, commonly known as CTAs, are a crucial tool in inbound marketing for capturing your website visitors’ attention and boosting conversion rates. These are typically buttons or links on a webpage that stand out due to their distinct, colourful design, which naturally draws the eye.Given that your website likely attracts a diverse audience—ranging […]
Think about a brand that you truly admire. Chances are, they have a clear and compelling story that resonates across all their platforms. Take the World Wildlife Fund, for example. Their content consistently reflects a deep concern for animals and the environment, creating a theme that is both thought-provoking and emotionally engaging. Now, imagine the […]
Last week, we discussed how to effectively leverage your company’s social media platforms before, during, and after a trade show to increase your following and engage current followers. This week, let’s explore how adding landing pages into your marketing strategy can help your company discover potential prospects at trade shows and convert them into valuable […]
Creating a marketing strategy with revenue goals is important, especially when you’re establishing what you want to achieve out of your marketing plans.
Many brands often focus heavily on attracting new customers, but this can be a costly strategy, especially when new customers don’t return. Marketing a product to existing customers to maintain sustainable growth is essential. By increasing purchase frequency and average order value among your current customer base, you can drive more revenue and ensure the […]