Email Marketing is Not Dead
Email marketing is not dead! Discover how to create compelling campaigns that resonate with your audience, increase sales, and maximize ROI.
Are you Building a Brand or Pushing a Product?
Are you pushing a product or building a brand? Learn the key differences between push and pull marketing and why brand building is crucial for long-term success.
How to Prepare for Your Next Marketing Meeting
Maximize your marketing meetings with our prep tips. Learn how to align with your agency and achieve your brand goals efficiently.
5 (Free) Tools To Improve Your Business Blog Writing
Boost your business blog with AI tools like ChatGPT, Copy.ai, and Jasper. Discover free resources to enhance your writing efficiency and quality.
Wingfest and What We Learned About Community Event Marketing
Discover key lessons from the St. Catharines Wingfest on successful community event marketing, including tips on logo design, website optimization, and targeted social media strategies.
The Ultimate BFCM Checklist
With the holidays just around the corner, it’s crucial to prepare your business for Black Friday and Cyber Monday (BFCM)! This period isn’t just an opportunity to boost sales but also to build lasting relationships with customers. Follow our ultimate BFCM checklist to ensure your business is ready for one of the busiest shopping times […]
BFCM Checklist: Use Your Data to Your Advantage
The holiday season is just around the corner, and with Black Friday/Cyber Monday (BFCM) presenting a massive opportunity to gain a competitive edge, it’s crucial to fine-tune your campaign strategy. Ensuring that your approach is data-driven will help you minimize discrepancies and optimize your performance. Here’s BFCM checklist to show you how to leverage your […]
Building a Comprehensive Brand Strategy
Learn how to build a comprehensive brand strategy that combines consistency with flexibility and helps you stand out in a competitive market.
How a Viral Facebook Post Skyrocketed French’s Tomato Ketchup
We love a good home-grown story, and this one, in particular, transformed the ketchup market in Canada. When Brian Fernandez from Orillia wrote a Facebook post urging his followers to switch to Leamington, Ontario-based French’s Tomato Ketchup, he sparked a nationwide dialogue about the importance of supporting local businesses. This post not only changed Canadians’ […]
Increasing the Synergy Between Sales and Marketing
Sales and marketing are inextricably connected, and only through the combined efforts of both departments can you close leads and grow your business effectively. Successful businesses recognize that fostering collaboration between marketing and sales is essential for sustained growth. This synergy not only enhances efficiency but also drives higher revenue and productivity.Your teams may already […]