We are in the ambassador era – who is evangelizing your brand?
Some brands aren’t just liked—they’re loved. They’re tattooed on arms, worn on chests, and hashtagged in captions.
Non-Profit Organizations & PPC Advertising
We had the opportunity to engage with a group of non-profit organizations looking to get their paid digital advertising strategies underway. For a lot of them, this felt like a big hurdle. We broke down the very basics of getting started, demystified the process and encouraged them to start small. Stay until the end of […]
A Grade 9’s View into a Marketing Agency
Our Creative Director’s son Gus spent the day at Hughes&Co for “Take Your Kid to Work Day.” He learnt about what different roles do at the agency.
Hughes&Co’s Marketing and Lead Refinement
As Hughes&Co enters its next phase, we’re focusing on one key priority: doing meaningful work with small and medium-sized organizations that aligns with our strengths and vision.
Simplicity Meets Bold: How to Make Your Outbound Messaging Hit
You know that feeling when you are hit with a marketing message so simple, yet so strong, you can’t help but take notice? That’s the sweet spot — where simplicity meets boldness.
Is Your Hero Actually Your Hero?
In the world wild web, the “hero” section is the star of the show. It’s the first thing users see when they land on your website, and it has the power to captivate or alienate them in seconds. But is the hero section of your website living up to its name?
Marketing by Campaign is Our Recommendation
Frankly, if you’re still doing marketing on the fly, posting here and there, and praying for engagement, you’re basically spinning your wheels in the mud.
Stand Out and Drive Donations: Mastering Your Year-End Fundraising Strategy
Non-profits, the clock is ticking. Year-end giving season is upon us, and if you’re not already planning, you’re officially behind. Here’s how to make your year-end campaign stand out in the flood of fundraising noise.
Americana Branding is Back and It’s Everywhere
Have you noticed a surge of old-school vibes in brands lately? Yes you have! Americana branding is back, big time. Learn some ways you can incorporate the trend and still ‘keep it real’.
AI is Taking Over Search—Is Your Site Ready?
Forget everything you thought you knew about Google rankings—because AI is stepping in. Let’s break down how to keep your site in the game as AI starts taking over.