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Are We Over-Engaging? Scarcity as Strategy in 2025

Social media isn’t what it used to be. It’s time to get clever with your content strategy. Embrace scarcity. Focus…

2 weeks ago

Gamify Your Checkout: Turn Buying Into a Win

Let’s talk about five ways to turn checkout into an experience that keeps customers engaged.

2 weeks ago

Maximizing Two Strong Years of Giving

The Government of Canada has extended the 2024 charitable donation deadline.

4 weeks ago

Investing in Clarity Over Clutter

How do you make sure your message cuts through the noise?

1 month ago

We are the agency we want to be; 2024 in review.

As we wrap up 2024, we’re taking a moment to celebrate what has been an incredible year for Hughes&Co.

2 months ago

Bold Branding in Boring Verticals

The right branding can make the mundane memorable and can create a compelling narrative that resonates with customers.

3 months ago

Let Your Social Team Cook: The Kamala Strategy

Kamala Harris’s 2024 presidential campaign didn’t win her the presidency, but it did win the internet.

3 months ago

We are in the ambassador era – who is evangelizing your brand?

Some brands aren’t just liked—they’re loved. They’re tattooed on arms, worn on chests, and hashtagged in captions.

3 months ago

Non-Profit Organizations & PPC Advertising

We had the opportunity to engage with a group of non-profit organizations looking to get their paid digital advertising strategies…

3 months ago

A Grade 9’s View into a Marketing Agency

Our Creative Director's son Gus spent the day at Hughes&Co for "Take Your Kid to Work Day." He learnt about…

4 months ago

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