Thinking About a Rebrand? Read This First
To rebrand or not to rebrand? That’s a question.
You know when your brand just ... doesn’t feel right anymore? You’re saying all the right things but it’s not hitting. Or maybe your visuals feel like they belong to a different version of your business … or even worse, a different decade.
If that sounds like you, you probably should move you and your family to Rebrandland, which is actually the name of a city in Belgium.
Hahah. So a rebrand, eh? A rebrand is about making everything make sense. Some people like to think of your brand as an actual person. How they look, How they sound, What they wear, What music they listen to. These are all important elements of what makes a brand work well.
Here are the steps we take to make sure you’re rebrand makes sense
Step 1:
The Audit
Let’s figure out what’s broken
This is when we dig into your brand as exists, right now. What’s working, what’s confusing, what feels janky. We audit your visuals, your messaging, your site, the stuff your team is sending out, even your elevator pitch. It all matters and it all gets the attention it deserves.
Step 2:
Brand Strategy
Rebrands need a reason, not just a vibe
This is where we figure out the guts of the thing. Who you’re for, what you stand for, how you show up differently from the rest of your space. Without strategy, design is just surface-level.
Step 3:
Visual Identity
Now we make it look like it actually belongs to you
Logo, colour palettes, typography, layout, motion, all the good stuff. But none of it is random. Everything’s tied back to the strategy. That’s how you end up with a brand that looks fresh now and still holds up in five years.
Step 4:
Voice and Messaging
Because people read too
We write the way your brand talks ... in a way that actually sounds like you and not just a business boss man in a 3-piece suit. Taglines, tone of voice, website copy, packaging, whatever your brand needs. We want your visuals and voice working together.
Step 5:
Brand Expression
What this looks like out in the wild
Your brand isn’t just a logo and a colour palette. It’s your social templates, your slide decks, your photography, merch, website, signage, etc. This step is about making sure anywhere your brand shows up, it knows what to wear.
Step 6:
Launch and Rollout
Time to get loud
We email you a PDF and disappear. We help plan your launch, hype it up, build what needs building (landing pages, ads, swag, etc.), and give your team the tools to keep things looking sharp once the big day is over.
If your brand feels like it’s not keeping up with where your business is headed (or where you want your business to be headed), it’s time to do something about it.
A rebrand isn’t just a visual project. It’s a full business realignment. A refocus. A chance for your brand to “be all that it can be” haha.
Let’s build a brand you believe in
Elevate the way you do business.
Redefine your brand with Hughes&Co’s strategy chops, collaborative thinking, and ambition for better. Your focus is growth. So is ours.
