CTAs - Placing Them Above The Fold

John Nicol

Let's dive deep into the strategic placement of CTAs, specifically focusing on why positioning them “above the fold” can significantly boost lead generation.

What Does "Above the Fold" Mean?

The term "above the fold" refers to the portion of a webpage that is visible without scrolling. This prime real estate typically spans between 600 and 700 pixels from the top of the page. Since this area captures the most attention, it’s crucial to place your CTA where it is immediately visible to visitors upon landing on your site.

Why Should You Place Your CTAs Above the Fold?

Placing a CTA above the fold ensures it’s the first thing visitors see, making it an ideal location for top-of-the-funnel offers. Visitors often seek information quickly, so providing a clear CTA right away can capture their interest and encourage immediate engagement. For example, an educational institution might use a CTA like “Interested in Becoming a Student?” with a button saying “Learn More Now.” This approach directs visitors to a landing page with additional information and a lead capture form, streamlining the process of gathering visitor details and nurturing leads.

Be Selective with Your CTAs

While positioning CTAs above the fold is a best practice, it’s essential to be selective about what CTAs you place there. An aggressive CTA, like “Sign Up Now,” might be off-putting if visitors haven’t had a chance to understand your offering. Instead, opt for CTAs that provide clear value and are easy to understand, like offering a free resource or introductory offer. This strategy helps retain visitors and encourages them to engage further with your content.

Design Matters

Effective placement alone isn’t enough; the design and layout of your CTA are crucial. Ensure that your CTA stands out from the rest of your website while still complementing the overall design. Avoid using the same colour palette or branding as your website elements to ensure your CTA catches the visitor’s eye. The wording and design choices should be compelling and aligned with your lead generation goals.

Optimize Your CTAs for Success

Your CTAs are pivotal in converting visitors into leads, so it's vital to make them as effective as possible. Trust the experts at Hughes & Co. to help you create CTAs that stand out and drive results for your brand.