The need to build a photography bank and post original content is undeniable. In fact, website visitors are 45% more likely to convert when they encounter original photography on a website compared to stock images. So, when it’s time to update your website visuals or find images for social media posts, where do you turn?
If you’re not consistently using original content, it’s time to consider building a photography bank. A photography bank is a regularly updated collection of original images that you can draw from to keep your brand image fresh and authentic. Here’s why you should start building yours today:
Are you tired of using the same generic stock photos that everyone else is using? So are your audience and social media followers. While stock images may be convenient, they’re often easily recognizable and lack the engagement power of original photography. By building your own photography bank, you can say goodbye to ineffective stock imagery and hello to unique, engaging content that truly represents your brand.
With new content coming in every quarter, you can ensure your imagery stays relevant to the season, your industry, and your brand’s evolving story. Seasonal content is key to maintaining relevance and engagement. Overused images can bore or even frustrate your audience, but a steady stream of fresh photography keeps your brand dynamic and interesting.
If you build a photography bank well then you’ll always have a wealth of high-quality, edited photos at your fingertips. This allows you to post more frequently, whether to promote a special offer, share big news, or simply keep your social media engagement high. Instead of stretching a few outdated images, you’ll have a variety of fresh content to choose from, ensuring your brand stays vibrant and active.
If you’ve been relying on old content or stock images, chances are your competitors have been doing the same. It’s time to up your game. Original photography sets your brand apart, offering authenticity and transparency in your online presence—qualities that are highly valued by today’s consumers. Unique images not only enhance your social media and website but also make your products, location, and brand more recognizable. The more familiar prospects become with your brand through consistent, original imagery, the more likely they are to connect with your company.
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