We are the agency we want to be; 2024 in review.

Allie Hughes

As we wrap up 2024, we’re taking a moment to celebrate what has been an incredible year for Hughes&Co. This year was one of refinement, impact, and growth—not just for us, but for the clients we have the privilege to work with every day. From serving mission-driven non-profits to collaborating with long-established brands, and relentlessly pursuing professional development to sharpen our craft, this year has been about pushing boundaries and delivering results.

Serving Non-Profits with Heart

Non-profits have always been a cornerstone of our work, and 2024 was no different. Whether it was building compelling campaigns, creating engaging websites, or crafting strategies that amplify voices and stories, we’ve loved partnering with organizations making real, tangible impacts in their communities. We’re proud to say that we’ve helped these organizations move the needle, driving awareness, donations, and engagement in meaningful ways.

We built a section of our website to help non-profits see the potential of their marketing in the hands of Hughes&Co. Our strategy team created a brand auditing survey that gives non-profits quick perspective on the health of their brand and communications. We launched a rename/rebrand/re-everything for the cornerstone foundation in Canada's second largest city. It has been a thrill.

Supporting Legacy Brands & Elevating Voices

This year also brought the opportunity to work with legacy brands looking to evolve. From fresh branding to bold campaigns, we thrived on the challenge of helping these organizations stay relevant in a fast-changing landscape while staying true to their roots. These projects inspired us to dig deep and bring our A-game, and the results? They speak for themselves.

Keep your eyes on your inboxes for our first instalment of Big Doing, an addition to our monthly newsletter that focuses on a single project. A legacy brand was met with a strategy based in simplicity to the kind of results that necessitated the addition of a dedicated server to our hosting ecosystem!

Investing in Growth and Development

At Hughes&Co, we believe that standing still is moving backward. That’s why this year we doubled down on professional development, sharpening our strategic and creative chops to better serve our clients. We’ve invested in our team, tools, and processes, ensuring we’re delivering not just good work, but great work.

The year ahead is no different. Catch our team in e-learning environments, creative events in inspiring cities and on campus locally.

Eyes on 2025: Swinging for the Fences

Looking ahead, we couldn’t be more excited about what’s to come. Our roster for 2025 is already packed with exciting, challenging projects, and our tight-knit team is ready to swing for the fences. With a combination of creativity, strategy, and a whole lot of heart, we’re poised to help our clients achieve big wins and make their marks.

Here’s to another year of innovation, impact, and growth—for us and for the amazing clients we’re proud to call our partners.