Author: John Nicol

BFCM Checklist: Use Your Data to Your Advantage

The holiday season is just around the corner, and with Black Friday/Cyber Monday (BFCM) presenting a massive opportunity to gain a competitive edge, it’s crucial to fine-tune your campaign strategy. Ensuring that your approach is data-driven will help you minimize discrepancies and optimize your performance. Here’s BFCM checklist to show you how to leverage your […]

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Building a Comprehensive Brand Strategy

In today’s competitive market, building a strong and enduring brand requires more than just a catchy logo or a clever slogan. It’s about developing a comprehensive brand strategy that aligns your business with your core values and resonates with your audience. Whether you’re a startup looking to establish your identity or an established company seeking […]

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How a Viral Facebook Post Skyrocketed French’s Tomato Ketchup

We love a good home-grown story, and this one, in particular, transformed the ketchup market in Canada. When Brian Fernandez from Orillia wrote a Facebook post urging his followers to switch to Leamington, Ontario-based French’s Tomato Ketchup, he sparked a nationwide dialogue about the importance of supporting local businesses. This post not only changed Canadians’ […]

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