Allie Hughes

The Slow Demise of Hudson’s Bay: How a Canadian Retail Giant Lost Its Edge

For generations, Hudson’s Bay Company (HBC) was a cornerstone of Canadian retail, a brand synonymous with tradition, history, and reliability.…

2 weeks ago

Formal Strategy is the Success Secret

Marketing teams are built to execute, and that’s the challenge. Execution without direction can mean a flurry of effort that…

4 weeks ago

Gamify Your Checkout: Turn Buying Into a Win

Let’s talk about five ways to turn checkout into an experience that keeps customers engaged.

2 months ago

We are the agency we want to be; 2024 in review.

As we wrap up 2024, we’re taking a moment to celebrate what has been an incredible year for Hughes&Co.

3 months ago

We are in the ambassador era – who is evangelizing your brand?

Some brands aren’t just liked—they’re loved. They’re tattooed on arms, worn on chests, and hashtagged in captions.

4 months ago

Hughes&Co’s Marketing and Lead Refinement

As Hughes&Co enters its next phase, we're focusing on one key priority: doing meaningful work with small and medium-sized organizations…

5 months ago

Marketing by Campaign is Our Recommendation

Frankly, if you’re still doing marketing on the fly, posting here and there, and praying for engagement, you’re basically spinning…

6 months ago

AI is Taking Over Search—Is Your Site Ready?

Forget everything you thought you knew about Google rankings—because AI is stepping in. Let’s break down how to keep your…

6 months ago

We are a Niagara Marketing Agency (and we love it)

At Hughes&Co, we’re proud to be a Niagara marketing agency that calls this region home. Our roots here shape our…

6 months ago

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