OCW Conference Summary: Reimagining Revenue Panel
Allie had the opportunity to engage with wine industry and tourism leaders at the Ontario Craft Wineries Conference – here are her key insights from the panel she participated in.
Cross-Border Marketing in an Unsteady Climate: How Canadian Businesses Can Keep American Clients Close
The trade winds aren’t exactly calm but Canadian businesses that market with clarity, confidence, and precision aren’t just weathering the storm, they’re building bulletproof partnerships.
Stop Spending Your Marketing Budget. Start Investing It.
Let’s talk about the difference between busy work and brave work – and how to build a marketing budget that actually pays you back.
The Slow Demise of Hudson’s Bay: How a Canadian Retail Giant Lost Its Edge
For generations, Hudson’s Bay Company (HBC) was a cornerstone of Canadian retail, a brand synonymous with tradition, history, and reliability. However, in the rapidly evolving retail landscape, tradition alone isn’t enough to keep a business thriving.
Formal Strategy is the Success Secret
Marketing teams are built to execute, and that’s the challenge. Execution without direction can mean a flurry of effort that doesn’t move the needle. A strategic plan changes that.
Gamify Your Checkout: Turn Buying Into a Win
Let’s talk about five ways to turn checkout into an experience that keeps customers engaged.
We are the agency we want to be; 2024 in review.
As we wrap up 2024, we’re taking a moment to celebrate what has been an incredible year for Hughes&Co.
We are in the ambassador era – who is evangelizing your brand?
Some brands aren’t just liked—they’re loved. They’re tattooed on arms, worn on chests, and hashtagged in captions.
Hughes&Co’s Marketing and Lead Refinement
As Hughes&Co enters its next phase, we’re focusing on one key priority: doing meaningful work with small and medium-sized organizations that aligns with our strengths and vision.
Marketing by Campaign is Our Recommendation
Frankly, if you’re still doing marketing on the fly, posting here and there, and praying for engagement, you’re basically spinning your wheels in the mud.