Continuing Your Lead in Contentious Times: Your Communications Playbook
In moments of uncertainty, economic, political, or social, brands are faced with a choice: go quiet or go strategic.
Where Should You Invest Your Social Media Time: Feed Posts or Engagement?
If you’re managing a brand’s social media, you’ve probably asked yourself (or been asked): “Should we spend more time crafting content, or actually talking to our audience?”
The Elimination of Data Silos: Marketing Uses Everything
Marketing teams sit on a goldmine of customer insights, campaign performance metrics, and behavioural data, but often that data is scattered across disconnected tools, platforms, and departments. The result? Missed opportunities, inefficiencies, and campaigns that fall flat.
Maximizing Two Strong Years of Giving
The Government of Canada has extended the 2024 charitable donation deadline.
Simplicity Meets Bold: How to Make Your Outbound Messaging Hit
You know that feeling when you are hit with a marketing message so simple, yet so strong, you can’t help but take notice? That’s the sweet spot — where simplicity meets boldness.
Stand Out and Drive Donations: Mastering Your Year-End Fundraising Strategy
Non-profits, the clock is ticking. Year-end giving season is upon us, and if you’re not already planning, you’re officially behind. Here’s how to make your year-end campaign stand out in the flood of fundraising noise.