Venture Niagara
After 40 years of supporting Niagara’s entrepreneurs, businesses and changemakers, Venture Niagara knew it was time for a refreshed look - one that honoured their history while positioning them for the next four decades. We delivered a brand evolution that balances legacy with longevity: minimalist, smart, and future-ready.
We built on the existing brand equity with a strategic refinement, not a total overhaul. Employing a monochromatic palette creates a strong, cohesive identity across print and digital, while a simplified icon reflects a broader design movement: less flash, more staying power. The new brand quietly commands attention, built to thrive across platforms and speak clearly to today’s business community.
To handle the bilingual nature of their identity, we introduced a tighter serif typeface that accommodates both English and French with elegance and consistency. The final result is a refined, scalable brand that feels deliberate, current, and confident, just like the organization it represents.
The whole team was very responsive to the questions and comments we had along the way. It was a real pleasure to work with Allie Hughes and the Hughes&Co team!
– Frank Rupcic, General Manager
Elevate the way you do business.
Redefine your brand with Hughes&Co’s strategy chops, collaborative thinking, and ambition for better. Your focus is growth. So is ours.
