Performance Pendulum
The Performance Pendulum, a Lake and Associates initiative, is a leadership assessment and development tool built to shift how mission-driven leaders in the social enterprise space think about performance, people, and progress. When they were ready to bring the concept to market, they came to Hughes&Co to turn a powerful idea into a polished, professional brand, starting with identity and web.
We created a sleek, confident brand that reflects the intelligence and structure behind the framework, with design choices that bring clarity to a complex concept.
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This was the first phase of a broader marketing partnership, with Hughes&Co now leading the full go-to-market strategy and execution. From brand to build to activation, we’re proud to support a tool we believe will redefine leadership in mission-driven organizations.
The website is clean and intentional, built to engage both coaches and organizational leaders with clear navigation, conversion-ready structure and a visual language that reinforces credibility and sophistication.
Hughes&Co bring talent, experience, and genuine care to their work. The creativity, guidance and support we received was outstanding. Allie and Shane take a collaborative approach to the entire process offering expert advice, helping us to navigate the challenges, and consistently demonstrating that they cared as much about the success of our initiative as we did. True partners.
– Rashmi Biswas, Co-Founder
Elevate the way you do business.
Redefine your brand with Hughes&Co’s strategy chops, collaborative thinking, and ambition for better. Your focus is growth. So is ours.
